The "What are you really burning?" campaign asks Australians to consider the impact of film and tv piracy on Australian jobs, the economy and the future of Australian films. Trailers appear on the front of new release DVDs and posters can be seen in retail, rental stores and cinemas nationally.
The Australian Federation Against Copyright Theft was established in 2004 to protect the film and television industry, retailers and movie fans from the adverse impact of copyright theft in Australia. AFACT works closely with industry, government and law enforcement authorities to achieve its aims.
AFACT acts on behalf of the 50,000 Australians directly impacted by copyright theft including independent cinemas, video rental stores and film and television producers across the country.
AFACT has its own free anti-piracy hotline: 1800 251 996.
Two schools educational resources have been designed and produced for Australian school students to help raise the understanding and value of copyright. They will be launched in May 2008.
